Experimentation Ops™ Insights & Workflow Platform

Document, Manage & Scale Your Experimentation Program

Built specifically for experimentation, Effective Experiments centralizes and standardizes your experimentation program activities- from research to idea backlogs, experiment plans and reports – equipping you to grow beyond simple documentation

Want to scale your testing program?

Start by Centralizing your workflow, data & insights

Are you struggling with inefficient tools juggling spreadsheets, emails, and losing track of your ideas, tests and who is doing what?

Unfortunately, a lot of Experimentation teams don’t think strategically about workflow and insights documentation.

Is this your experimentation program?

  • You’re manually juggling data between 8+ different project management apps, copying and pasting information.
  • You’re desperately trying to keep your team organized, informed, and on task despite conversations spreading across 5+ communication channels.
  • You’re still struggling to get C-level to take notice of (and take action on) the strategic insights you’ve gathered from testing, no matter how detailed your monthly and quarterly reports are.

If this describes your experience, it’s time for a change.

There is already a better way and being used by experimentation teams in some of the world’s biggest brands

Effective Experiments’ Experimentation Ops™ Insights & Workflow platform has helped organizations scale their experimentation capabilities across multiple teams and brands around the world

To grow Experimentation, you need more than just software.

It’s about changing the way an organization perceives and values experimentation.

With Effective Experiments Experimentation Ops™ platform and service, you get 8+ years of experience in building and refining the approach we have developed for optimizing and scaling enterprise-level experimentation programs. From encouraging dialogue with internal stakeholders to systematizing experimentation processes, to helping foster an internal culture that champions experimentation and beyond. We’re here to help you go from CRO chaos to experimentation excellence.



Why the world’s largest enterprises choose Effective Experiments

We started using Effective Experiments at Cisco to provide a more effective way to log, share and manage testing and personalisation activity globally, which was previously done in siloes across different regions. The platform has allowed us to improve our workflow process, save time through avoiding duplicate testing across regions, and collaborate better with our colleagues running testing activity across the globe.

Sandip Amlani
CISCOSandip Amlani, EMEAR Digital Lead

Why the world’s largest enterprises choose Effective Experiments

The team at Effective Experiments have helped us customise our views to align with our processes and create templates within the solution that work for our Optimisation Programme. We have significantly improved stakeholder feedback and engagement by enabling them to view the details of our Optimisation Programmes at a glance in Effective Experiments.

Sarah Coll
SageSarah Coll, Global Senior Manager, Digital Experience