Experimentation Program

Management Metrics

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  • An easy guide on all the metrics you should track when running an experimentation program
  • Datapoints you should track

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About The Author

Manuel da Costa is the founder of Effective Experiments. Being in the industry from the early days, he has seen it evolve and grow. His experience and insights into the industry led him to spot issues related to how experimentation programs are document and managed and the impact it has on the wider organization. He distilled all this knowledge into the Experimentation Ops framework which has been adopted and used by global brands and enterprise organizations in their journey to growing the experimentation practice.

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Distilled from 8 years of experience working and growing experimentation program within enterprise organizations.