More Than Tickets & Tasks. More Than Project Management
Effective Experiments is a complete system purpose built to help organizations adopt and scale strong experimentation practices.
Focus On Quality. Not Just Velocity
Launch every experiment with scientific rigor and help your organization make good decisions based on trustworthy experiments and insights.
A Single Source Of Truth
Every single research, idea and experiment insight is easily findable and useable with Effective Experiments
Guide Your Organization's Experimentation Practice
Monitor, manage and coach your teams to get better with experimentation in their planning and analysis.
Experimentation Ops Platform
What makes Effective Experiments different?
Airtable might seem easy but....
The truth about using Airtable
What you should consider if you still feel Airtable is good for you
You have to build it
Airtable doesn't come ready with a robust experimentation management solution
Need to use other tools
You will still need to rely on other tools to manage your experimentation program.
Not Stakeholder Friendly
Cumbersome spreadsheet like interface that your stakeholders don't like to engage with.
With Effective Experiments
No More Time Wasted Managing Multiple tools
Time to ditch Airtable, generic project management tools and endless PowerPoint decks.
0mins
Setup time
0%
Reduction in Admin
0%
Increase in Test Velocity
Airtable
Effective Experiments
Time To Set Up
To a level that manages all aspects of a testing program
Weeks
2 minutes
Idea Backlog
Managing & Prioritising Your Idea Backlog
Guided Experimentation Workflows
Does the system encourage good practices?
Basic
Purpose built for experimentation, comprehensive & interconnected
Customisable Workflows
Customise the processes
Guided Results & Analysis
Entering experiment results and analysis
–
Automated Roadmaps
Automatically plotted gantt charts
Integrations With Testing Tools
Connect & Pull Data from 3rd Party Tools
–
Governance & Guardrails
Enforce good practices in the experimentation program
–
Experiment Health Scores
Track the quality of your experiments
–
Individual & Team Performance Stats
Monitor the contributions & quality of your teams
–
Customer stories
Effective Experiments shows me exactly how to manage my team and improve our processes and test quality.
Travelopia
Marcello Pasquallucci
Experimentation Lead
+ 0
%
Increase in experiment velocity
We now have actionable insights about every experiment we run & can see progress in every part of our program.
Coop Norway
Joachim Furuseth
CRO Manager
+ 0
%
Increase in engagement
Effective Experiments is now Efestra
After nearly a decade of working with hundreds of experimentation programs across global enterprises, we’re excited to announce our evolution from Effective Experiments to Efestra.