Features
DOCUMENT & TRACK
Centralized Experimentation For Experimentation Practitioners

Workflows Research, Ideation & Experimentation

Dashboards & Stats All your program stats visualized

Insights Repository Find insights within seconds

Integrations Pull & Push Data Fom 3rd Party Tools

MONITOR & IMPROVE
Focus On Experimentation Quality For Experimentation Leaders

People Stats Complete oversight of teams & people

Playbooks Standardised guides

Objectives Map testing to business goals & initiatives

Experiment Integrity Automated integrity checker & alerts

GROW & SCALE
Engage & Involve The Wider Organization In Experimentation

Shareable Views Full visibility for the entire organization

Crowdsource Ideas Collect & implement ideas from anyone
Your Organization's Experimentation Engine

Self-Serve Feature Demos

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Why Effective Experiments?
Challenges we solve

Scattered Data & Insights Using Multiple Tools Causing Data Loss

Haphazard Processes Chaoatic & Ad-Hoc Testing Practices

Poor Quality Testing Low Quality Experiments & Insights

Silos & Collaboration Issues Teams Not Working Cohesively

Disconnected From Business Goals Running Experiments Without Impact

How We compare

vs Airtable and similar solutions

vs Jira Developer centric solutions

vs Optimizely Exp Collaboration Inbuilt offerings of program management by Optimizely

Who We Work With

Experimentation Managers Overseeing experimentation

Experimentation Specialists Running experiments & analysis
Why Experimentation Ops?

How Effective Experiments outperforms generic tools

Learn More
Pricing & Plans
Resources
Resources

Read The Blog Catch up on our latest content

A Guide To Experimentation Program Metrics Free Downloadable Cheatsheet

Building The Experimentation Engine In Your Company The Experimentation Managers Guide To The First 90 Days

ON Demand Videos

Creating Consistency In Your Experimentation Program

Governance Frameworks In Experimentation

Commucation Strategies To Engage The C-Suite

Demo Center

Platform Overview Walkthrough the main features

Are Your Experimentation Practices Robust Enough?

TAKE THE ASSESSMENT

READY TO LEARN MORE?

Give us 15 minutes & we will show you a better way to grow experimentation on a Personalized Demo

Supporting Experimentation Since 2015

Bartle House, Oxford Court,
Manchester M2 3WQ,
United Kingdom

Registered in England & Wales
Company number 07811720
VAT GB206256333

Get in touch

info@effectiveexperiments.com

Features

Overview
Workflows
Dashboards
Integrations
Insights Repository
Experiment Integrity
Business Objectives
Playbooks
People Performance
Shared Views
Crowdsourced Ideas

Use Cases

Increase Testing Velocity
Showcase The Value
Improve Testing Quality
Democratize Test & Learn
Better Product Decisions
Scale Experimentation

Customer Stories

Enchanting Travels

Our Aproach

Experimentation Ops™
Our Mission

Why Switch?

vs Airtable
vs Jira
vs Optimizely Experiment Collaboration

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Effective Experiments is now Efestra

After nearly a decade of working with hundreds of experimentation programs across global enterprises, we’re excited to announce our evolution from Effective Experiments to Efestra.