The “Test everything” ideology perpetuated by CRO experts back in 2011-2013 is a myth that needs to be busted. It’s not practical and it’s not simply not realistic. Learn how to prioritise your tests efficiently.
Effective Experiments is now Efestra
After nearly a decade of working with hundreds of experimentation programs across global enterprises, we’re excited to announce our evolution from Effective Experiments to Efestra.
