Growth and Effective Experiments: A Skyscanner Case Study

Skyscanner Case Study

Sophie Harpur discusses how Effective Experiments’ project management platform has helped her company’s experiment teams in this Skyscanner case study.

Sophie Harpur, Experimentation at Skyscanner

Effective Experiments provides clarity for Skyscanner’s experimentation program at scale.

Skyscanner is a leading global travel search site, a place where people are inspired to plan and book directly from millions of travel options at the best prices.

The Problem

Founded in 2003, Skyscanner employs over 900 staff. It has offices in Barcelona, Beijing, Budapest, Edinburgh, Glasgow, London, Miami, Shenzhen, Singapore, and Sofia. It is part of the Ctrip group.

Skyscanner’s growth teams comprises of 200+ employees working in satellite offices. These span countries all over the world.

 Image courtesy of Skyscanner.

With such a high volume of experiments run by each team, Skyscanner found it hard to document, track, and report on insights. It was even harder to share this information centrally or with other teams.

After evaluating many tools such as Jira and Trello to manage their workflow and knowledgebase, Skyscanner found that the core solution of Effective Experiments provided the most value in terms of the feature set.

The custom development that the Effective Experiments team provides means that Skyscanner could get a platform that was unique to their requirements.

The Team

200+ cross-functional team members from multiple countries and time zones.


Bespoke Internal A/B testing solution Jira (for developers).


 A view of the Skyscanner homepage.

The Skyscanner Case Study Solution

The Effective Experiments team engaged Skyscanner’s growth team to discuss requirements and work out a clear roadmap of functionality that was already present in Effective Experiments. From there, we zeroed in on what needed to be developed as a custom requirement.

An initial proof of concept period allowed Skyscanner to test the system and adopt a phased introduction to the senior growth team members. We gradually rolled it out to the rest of the team to get their feedback.

Effective Experiments built connectors to their Jira install to allow developers to continue using it as their workflow and ticketing system.

The Outcome

Effective Experiments has become the de facto workflow and reporting solution for the Skyscanner Growth team. It has also reduced the overall unnecessary communication requests for status updates.

Every country team can now see what tests are running in other countries. They can also pull out insights from their ever-growing knowledgebase easily.

“The Effective Experiments platform has been a key driver in the velocity of growth testing and experimentation at Skyscanner.

The platform increases the visibility of what tests are being conducted across our global offices, which in turn helps us learn faster and scale successes.

The developers at Effective Experiments have been accommodating in customizing the platform to the specific needs of Skyscanner and continue to support us through the adoption of the platform throughout the company.”

Check out Skyscanner on their growth blog.
For information about Effective Experiments and to discuss how the platform can help your growth/experimentation team, visit or email in**@ef******************.com.

Manuel da Costa

A passionate evangelist of all things experimentation, Manuel da Costa founded Effective Experiments to help organizations to make experimentation a core part of every business. On the blog, he talks about experimentation as a driver of innovation, experimentation program management, change management and building better practices in A/B testing.