Experimentation Ops™
Don’t Just Track Experiments.
Drive Experimentation Excellence & Scale Testing Across Your Organization
Effective Experiments helps Experimentation Managers & Leaders set strong foundations and governance frameworks for the documentation and management of experimentation insights.
Focus on quality experimentation processes and leave project management behind.
Generic Project Management Tools Won’t Help You Grow Testing
Generic project management tools will leave your organization with unreliable experiments and insights.
They may have features to input data and automate dashboards but they lack governance and guardrails to ensure that everything is done correctly and reliably.
Experimentation Leaders choose Effective Experiments to drive experimentation excellence in their organization as they scale.
Built For Experimentation Managers
Understand the performance of your teams easily
Help your practitioners work seamlessly in a single centralized platform built for experimentation and get a clear picture of the quality of their testing and ways to improve them.
Automated data integrity checks and alerts helps you build a more reliable scalable experimentation setup.
Replaces these tools
Built For Decision Makers
Align Experimentation With Business Goals & Objectives
Are your teams running the right experiments?
Ensure that your CRO & testing practitioners align their efforts with clear trackable objectives.
Demonstrate how Experimentation is helping the C-level make better decisions with a clear connection of research, ideas and experiments to the company goals
Built For CRO & Experimentation Specialists
Seamless Documentation Of Your Research & Experiments
From Research Insights to Idea backlogs to Experiment Plans. Document, track and report on your program as it happens in the real world.
With Effective Experiments, complete research, ideation and testing workflows and automations are ready out of the box, so you can focus on ideation and experiments instead of wasting time building and managing another tool.
Built For The Entire Organization
Never Lose Track Of Your Tests & Insights
You better decisions when you have easy access to insights and experiments.
The Insights Engine helps you find information in seconds from your repository of research, ideas and experiments.
Build your institutional knowledge and help anyone find the insights they’re looking for.
Find experiments or insights based on any criteria
Brainstorm better ideas with full knowledge of historical learnings
Allow teams and stakeholders to self serve and find insights themselves
Replaces these tools
We started using Effective Experiments at Cisco to provide a more effective way to log, share and manage testing and personalisation activity globally, which was previously done in siloes across different regions. The platform has allowed us to improve our workflow process, save time through avoiding duplicate testing across regions, and collaborate better with our colleagues running testing activity across the globe.
Sandip Amlani, EMEAR Digital Lead
The team at Effective Experiments have helped us customise our views to align with our processes and create templates within the solution that work for our Optimisation Programme. We have significantly improved stakeholder feedback and engagement by enabling them to view the details of our Optimisation Programmes at a glance in Effective Experiments.
Sarah Coll, Global Senior Manager, Digital Experience
