Experimentation Ops™ Insights & Workflow Platform

Document, Track & Grow Your Experimentation Program

Struggling to track experimentation program across multiple tools?

Save time and effort with a single centralized program management platform to scale your testing program.

End-to-end program workflow, documentation and reporting for research to ideation to experimentation powered by automation.

Planning & Workflow

End-to-End Experimentation Workflow Management

From Research Insights to Idea backlogs to Experiment Plans. Document, track and report on your program as it happens in the real world.

With Effective Experiments, complete research, ideation and testing workflows and automations are ready out of the box, so you can focus on ideation and experiments instead of wasting time building and managing another tool.

Fully customisable workflows to match team’s process

Real time views of all your prioritized idea backlog

Structured processes for each step of the workflow

Integrations with 3rd party testing tools

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Experiments & Insights Library

Find any insight within seconds with the powerful Insights Engine

Your Knowledgebase is a repository of all experiments, research insights and results to provide a complete picture for decision makers and strategy setters in the organization.

The Insights Engine helps you find insights for any search criteria within seconds.

Find experiments or insights based on any criteria

Brainstorm better ideas with full knowledge of historical learnings

Allow teams and stakeholders to self serve and find insights themselves

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Collaboration & Visibility

Encourage collaboration and visibility of Experimentation across the business

Break Experimentation out of the silo by seamlessly sharing and engaging the wider business. The platform is design to easily allow you to share and make your work visible

Automated dashboards of all key experimentation program stats

Effortlessly collect crowdsourced ideas from the wider business

Save time with single click shares of experiments, reports and roadmaps

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Reporting & Coaching

Drive Quality Experimentation Consistently

Are you experiments reliably planned, executed and analysed?

Understand the real performance of your program, teams and individuals with auto-generated reports and dashboards that highlight the performance of your team.

Orchestrate organization wide experimentation

Get alerts on issues and coaching opportunities

standardise processes and onboarding with Playbooks

Automated health scores of every experiment run

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experiment health score

Why the world’s largest enterprises choose Effective Experiments

We started using Effective Experiments at Cisco to provide a more effective way to log, share and manage testing and personalisation activity globally, which was previously done in siloes across different regions. The platform has allowed us to improve our workflow process, save time through avoiding duplicate testing across regions, and collaborate better with our colleagues running testing activity across the globe.

Sandip Amlani
CISCOSandip Amlani, EMEAR Digital Lead

Why the world’s largest enterprises choose Effective Experiments

The team at Effective Experiments have helped us customise our views to align with our processes and create templates within the solution that work for our Optimisation Programme. We have significantly improved stakeholder feedback and engagement by enabling them to view the details of our Optimisation Programmes at a glance in Effective Experiments.

Sarah Coll
SageSarah Coll, Global Senior Manager, Digital Experience