Experimentation Ops™ Insights & Workflow Platform

The Command Centre For Your Organization’s Experimentation Program

More than a Knowledgebase.
More than a Documentation or Workflow Tool.

Effective Experiments is a complete interconnected system for organizations that want to track and grow their experimentation program. Standardize, Centralize and Democratize all your research, experimentation and insights easily.

The Old Ways Of Managing An Experimentation Program Aren’t Working

Managing an Experimentation Program properly is more than dumping data into spreadsheets and copy pasting them into multiple tools and powerpoints.

Effective Experiments helps you build solid foundations, governance and best practices in documenting, tracking, reporting, coaching and growing your experimentation program.

Everything you need to manage and grow an organization-wide Experimentation Program is right here!

Effective Experiments is not another project management tool. It’s a complete interconnected and integrated system designed for managing experimentation programs. It is designed for organizations wanting to make experimentation a key business activity across the company.

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Join hundreds of companies growing their experimentation program with Effective Experiments

Planning & Workflow

End-to-End Experimentation Workflow Management

From Research Insights to Idea backlogs to Experiment Plans. Document, track and report on your program as it happens in the real world.

With Effective Experiments, complete research, ideation and testing workflows and automations are ready out of the box, so you can focus on ideation and experiments instead of wasting time building and managing another tool.

Fully customisable workflows to match team’s process

Real time views of all your prioritized idea backlog

Structured processes for each step of the workflow

Integrations with 3rd party testing tools

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Experiments & Insights Library

Find any insight within seconds with the powerful Insights Engine

Your Knowledgebase is a repository of all experiments, research insights and results to provide a complete picture for decision makers and strategy setters in the organization.

The Insights Engine helps you find insights for any search criteria within seconds.

Find experiments or insights based on any criteria

Brainstorm better ideas with full knowledge of historical learnings

Allow teams and stakeholders to self serve and find insights themselves

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Collaboration & Visibility

Encourage collaboration and visibility of Experimentation across the business

Break Experimentation out of the silo by seamlessly sharing and engaging the wider business. The platform is design to easily allow you to share and make your work visible

Automated dashboards of all key experimentation program stats

Effortlessly collect crowdsourced ideas from the wider business

Save time with single click shares of experiments, reports and roadmaps

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Reporting & Coaching

Drive Quality Experimentation Consistently

Are you experiments reliably planned, executed and analysed?

Understand the real performance of your program, teams and individuals with auto-generated reports and dashboards that highlight the performance of your team.

Orchestrate organization wide experimentation

Get alerts on issues and coaching opportunities

standardise processes and onboarding with Playbooks

Automated health scores of every experiment run

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experiment health score

Why the world’s largest enterprises choose Effective Experiments

We started using Effective Experiments at Cisco to provide a more effective way to log, share and manage testing and personalisation activity globally, which was previously done in siloes across different regions. The platform has allowed us to improve our workflow process, save time through avoiding duplicate testing across regions, and collaborate better with our colleagues running testing activity across the globe.

Sandip Amlani
CISCOSandip Amlani, EMEAR Digital Lead

Why the world’s largest enterprises choose Effective Experiments

The team at Effective Experiments have helped us customise our views to align with our processes and create templates within the solution that work for our Optimisation Programme. We have significantly improved stakeholder feedback and engagement by enabling them to view the details of our Optimisation Programmes at a glance in Effective Experiments.

Sarah Coll
SageSarah Coll, Global Senior Manager, Digital Experience