The quality of your decisions and the quality of your results are not always related. This post explores decision making and ‘resulting’.
No More Meetings – How the current crisis requires CROs to work differently
There are few practices that Optimizers have become so accustomed to, that they haven’t stopped to question why. The crisis is an chance to evaluate them.
How To Effectively Manage Your Backlog Of Ideas
Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.
How Ramp time affects your new Conversion Optimizer’s productivity
The road to becoming a productive member isn’t a short one and often a lot of time spent in the first few weeks and even months could be dealing with onboarding processes, training and then tackling legacy issues.
Optimization for Banks: Lessons from 3 Financial Marketing Experts
What is optimization for banks, and how do you optimize your website to best serve both customers and your business goals?
Must know rules for team productivity
productivity isn’t something you achieve. It’s an ongoing process that improves your output over time. There are always ways to optimize your work to get more done. Investing early in productivity techniques compounds your overall production.