• Features
    DOCUMENT & TRACK
    Centralized Experimentation For Experimentation Practitioners
    • Workflows Research, Ideation & Experimentation
    • Dashboards & Stats All your program stats visualized
    • Insights Repository Find insights within seconds
    • Integrations Pull & Push Data Fom 3rd Party Tools
    MONITOR & IMPROVE
    Focus On Experimentation Quality For Experimentation Leaders
    • People Stats Complete oversight of teams & people
    • Playbooks Standardised guides
    • Objectives Map testing to business goals & initiatives
    • Experiment Integrity Automated integrity checker & alerts
    GROW & SCALE
    Engage & Involve The Wider Organization In Experimentation
    • Shareable Views Full visibility for the entire organization
    • Crowdsource Ideas Collect & implement ideas from anyone

    Your Organization's Experimentation Engine

    Self-Serve Feature Demos
    BOOK A DEMO
  • Why Effective Experiments?

    Challenges we solve

    • Scattered Data & Insights Using Multiple Tools Causing Data Loss
    • Haphazard Processes Chaoatic & Ad-Hoc Testing Practices
    • Poor Quality Testing Low Quality Experiments & Insights
    • Silos & Collaboration Issues Teams Not Working Cohesively
    • Disconnected From Business Goals Running Experiments Without Impact

    How We compare

    • vs Airtable and similar solutions
    • vs Jira Developer centric solutions
    • vs Optimizely Exp Collaboration Inbuilt offerings of program management by Optimizely

    Who We Work With

    • Experimentation Managers Overseeing experimentation
    • Experimentation Specialists Running experiments & analysis

    Why Experimentation Ops?

    How Effective Experiments outperforms generic tools

    Learn More
  • Pricing & Plans
  • Resources

    Resources

    • Read The Blog Catch up on our latest content
    • A Guide To Experimentation Program Metrics Free Downloadable Cheatsheet
    • Building The Experimentation Engine In Your Company The Experimentation Managers Guide To The First 90 Days

    ON Demand Videos

    • Creating Consistency In Your Experimentation Program
    • Governance Frameworks In Experimentation
    • Commucation Strategies To Engage The C-Suite

    Demo Center

    • Platform Overview Walkthrough the main features
    Are Your Experimentation Practices Robust Enough?
    TAKE THE ASSESSMENT

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Effective Experiments

Effective Experiments Announces WatchTower – a new way for experimentation teams to grow visibility

April 24, 2024 Manuel da Costa

One of the biggest challenges experimentation teams face is the fact that they struggle to get buy in and engagement from stakeholders and other parts of the business. Growing awareness about the experiments being run is the strongest way to counter this and garner support from other parts of the business. However, the only ways […]

Effective Experiments

Breathe new life into your experimentation insights with this powerful new Effective Experiments feature

November 6, 2023 Manuel da Costa

TL;DR of this article : A powerful update is coming to Effective Experiments. We are changing the way of capturing insights to make it more powerful, visible and actionable by the rest of the business. What is an insight? What makes a valuable insight? This is a question that we have been asking ourselves and […]

Effective Experiments, Process, Productivity

Separate your results, from your decisions

December 14, 2021 Manuel da Costa

The quality of your decisions and the quality of your results are not always related. This post explores decision making and ‘resulting’.

Effective Experiments

Experimentation Ops™ – The next evolution of CRO

February 22, 2021 Manuel da Costa

Once upon a time, business was easy. Anyone could win as long as they out-spent and out-marketed everyone in their field. But things don’t work like that anymore. And there’s only one thing now that separates the alphas from the rest of the pack. And that’s innovation. Whether an organization lives or dies is now […]

Effective Experiments, Process, Productivity

How To Effectively Manage Your Backlog Of Ideas

January 20, 2020 Manuel da Costa

Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.

Conversion Optimization, Effective Experiments, Teams

Optimization Bias: How True Optimizers Avoid the Dunning-Kruger Effect

May 9, 2018 Manuel da Costa

Optimization, by nature, is an exact science – strategize, execute, analyze. Those who are good at it are methodical, detail oriented, and observant.  However, in every industry, there are people who think they know more than they actually do.

CRO products & software, Effective Experiments, Teams

Growth and Effective Experiments: A Skyscanner Case Study

April 23, 2018 Manuel da Costa

Sophie Harpur discusses how Effective Experiments’ project management platform has helped her company’s experiment teams in this Skyscanner case study.

Conversion Optimization, CRO products & software, Effective Experiments

The Challenges of Using Multiple Conversion Optimization Tools

February 20, 2018 Manuel da Costa

Working with multiple tools affects your productivity. With CRO, these are spread across multiple types of tools each doing their own part. Read this article to learn more about the challenges that can arise from this.

Effective Experiments

Hitting a new milestone – 10000+ experiments planned and executed via Effective Experiments

December 27, 2017 Manuel da Costa

10000 experiments! 10,000 experiments that our amazing customers – conversion optimization teams & agencies have planned , prioritised, hypothesised, created, qa’d , deployed and completed via Effective Experiments!

CRO products & software, Effective Experiments

Building an all new A/B testing tool?

December 20, 2017 Manuel da Costa

Since the earliest days of Effective Experiments, way back in early 2014, we have constantly been asked this question by customers and companies interested in our platform.

“Will you ever create an A/B testing tool within Effective Experiments”

Today, I want to give you some news about this and I can firmly and definitely say

Recent posts

  • The Importance Of Governance In Experimentation Programs
  • Building The Experimentation Engine In Your Organization – The New Leader’s 30-60-90 Day Plan
  • Leadership Expectations vs. Product Team Reality: The Product-Process Gap

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Features
  • Overview
  • Workflows
  • Dashboards
  • Integrations
  • Insights Repository
  • Experiment Integrity
  • Business Objectives
  • Playbooks
  • People Performance
  • Shared Views
  • Crowdsourced Ideas
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