Effective Experiments

TL;DR of this article : A powerful update is coming to Effective Experiments. We are changing the way of capturing insights to make it more powerful, visible and actionable by the rest of the business. What is an insight? What makes a valuable insight? This is a question that…

Once upon a time, business was easy. Anyone could win as long as they out-spent and out-marketed everyone in their field. But things don’t work like that anymore. And there’s only one thing now that separates the alphas from the rest of the pack. And that’s innovation. Whether an organization…

Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.

Optimization, by nature, is an exact science - strategize, execute, analyze. Those who are good at it are methodical, detail oriented, and observant.  However, in every industry, there are people who think they know more than they actually do.

Sophie Harpur discusses how Effective Experiments’ project management platform has helped her company’s experiment teams in this Skyscanner case study.

Working with multiple tools affects your productivity. With CRO, these are spread across multiple types of tools each doing their own part. Read this article to learn more about the challenges that can arise from this.

10000 experiments! 10,000 experiments that our amazing customers - conversion optimization teams & agencies have planned , prioritised, hypothesised, created, qa'd , deployed and completed via Effective Experiments!

Since the earliest days of Effective Experiments, way back in early 2014, we have constantly been asked this question by customers and companies interested in our platform. "Will you ever create an A/B testing tool within Effective Experiments" Today, I want to give you some news about this and I can firmly and definitely say