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Teams

Five things every experimentation manager must know about managing a testing program

April 12, 2024 Manuel da Costa

Experimentation Leads / Managers / Capability Leads have an interesting role to play. But not all of them are doing the right tasks. In this article, we highlight the challenges faced by organizations and what experimentation managers should be doing to hold their teams accountable

democratising experimentation
Teams

Key Questions to ask when democratizing experimentation in an organization

April 21, 2021 Manuel da Costa

Democratizing experimentation is key to helping drive innovation in an organization. But it needs to be done right. There are 4 questions to answer when planning a rollout of testing capabilities.

Teams

Experimentation Programs Need Better Evangelists In Their Teams

April 13, 2021 Manuel da Costa

A big part of building culture is change management and change is extremely hard and slow. Organizations need to rethink the role of the CRO in this.

Conversion Optimization, Teams

Creating buy-in for your conversion optimization strategy

October 8, 2018 Manuel da Costa

CRO is still often seen as a tactical bolt-on by senior leadership that lacks strategic thinking. As a relatively new field, conversion optimization strategy lacks influence in the upper echelons of an organization, and this is blocking businesses from building a successful experimentation culture like Skyscanner, Booking.com, and Shop Direct.

Conversion Optimization, Productivity, Teams

Optimization for Banks: Lessons from 3 Financial Marketing Experts

May 22, 2018 Manuel da Costa

What is optimization for banks, and how do you optimize your website to best serve both customers and your business goals?

Conversion Optimization, Teams

What organizations can learn about experimentation teams from Marvel & The Avengers

May 9, 2018 Manuel da Costa

What does building a CRO program have to do with Marvel’s avengers.

Conversion Optimization, Effective Experiments, Teams

Optimization Bias: How True Optimizers Avoid the Dunning-Kruger Effect

May 9, 2018 Manuel da Costa

Optimization, by nature, is an exact science – strategize, execute, analyze. Those who are good at it are methodical, detail oriented, and observant.  However, in every industry, there are people who think they know more than they actually do.

CRO products & software, Effective Experiments, Teams

Growth and Effective Experiments: A Skyscanner Case Study

April 23, 2018 Manuel da Costa

Sophie Harpur discusses how Effective Experiments’ project management platform has helped her company’s experiment teams in this Skyscanner case study.

Teams

How One Tool Helped 25 Agency Marketers Manage Website Experiments – Part 1

March 13, 2018 Manuel da Costa

This is a guest post by Desiree van der Horst from Fingerspitz on how her agency used Effective Experiments to manage website experiments. This is her contribution to our series “A Week in the Life of a CRO.” Whenever I open my mailbox, the chances are high that there are new & unread newsletters in […]

Conversion Optimization, Process, Teams

How to Get Everyone on the Same Page with Conversion Optimization

February 20, 2018 Manuel da Costa

Conversion Optimization is a team sport. The longer it takes for you to get everyone in your company living and breathing experimentation, the harder your role becomes. In this blog post, we offer practical strategies on working with everyone in your organisation

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