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    Challenges we solve

    • Scattered Data & Insights Using Multiple Tools Causing Data Loss
    • Haphazard Processes Chaoatic & Ad-Hoc Testing Practices
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    • Silos & Collaboration Issues Teams Not Working Cohesively
    • Disconnected From Business Goals Running Experiments Without Impact

    How We compare

    • vs Airtable and similar solutions
    • vs Jira Developer centric solutions
    • vs Optimizely Exp Collaboration Inbuilt offerings of program management by Optimizely

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experimentation documentation
Experimentation Program Governance

Five Important Experimentation Documentation Practices Of Successful Experimentation teams

January 5, 2023 Manuel da Costa

There are clear indicators of successful experimentation programs. The biggest of these is how an organization manages the documentation aspect of their experimentation program.

Experimentation documentation cannot be an afterthought. There must be a clear strategy and plan behind it to ensure it is valid and useful to the organization. A spreadsheet is not a strategy. Neither is hooking up random project management tools together with APIs in your spare time.

What will separate a lot of organizations running mediocre and poor experimentation programs from those that do it well is how they view and structure documentation as part of their experimentation process.

Experimentation Program Governance

Product Update: Experiment Health Score

August 16, 2022 Manuel da Costa

The challenge with organizations trying to grow their experimentation program across the wider business is it faces an uphill challenge to get a disparate group of people to run experiments at the same level of quality. Often, there is no visibility of the quality of the experiments run.

This is why created the Experiment Health Score.

Experimentation Program Governance, Uncategorized

Experimentation Program Blindspots : HARK-ing

August 8, 2022 Manuel da Costa

Experimentation teams could be changing their hypothesis or data after an experiment is run. Here’s how to stop this malpractice in your team.

democratising experimentation
Teams

Key Questions to ask when democratizing experimentation in an organization

April 21, 2021 Manuel da Costa

Democratizing experimentation is key to helping drive innovation in an organization. But it needs to be done right. There are 4 questions to answer when planning a rollout of testing capabilities.

CRO products & software, Effective Experiments, Teams

Growth and Effective Experiments: A Skyscanner Case Study

April 23, 2018 Manuel da Costa

Sophie Harpur discusses how Effective Experiments’ project management platform has helped her company’s experiment teams in this Skyscanner case study.

Recent posts

  • Moving Beyond “Success”: Why We’re Changing How We Talk About Experiment Outcomes
  • Product Update : Insights, Recommendations & UI
  • The Importance Of Governance In Experimentation Programs

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