• Features
    DOCUMENT & TRACK
    Centralized Experimentation For Experimentation Practitioners
    • Workflows Research, Ideation & Experimentation
    • Dashboards & Stats All your program stats visualized
    • Insights Repository Find insights within seconds
    • Integrations Pull & Push Data Fom 3rd Party Tools
    MONITOR & IMPROVE
    Focus On Experimentation Quality For Experimentation Leaders
    • People Stats Complete oversight of teams & people
    • Playbooks Standardised guides
    • Objectives Map testing to business goals & initiatives
    • Experiment Integrity Automated integrity checker & alerts
    GROW & SCALE
    Engage & Involve The Wider Organization In Experimentation
    • Shareable Views Full visibility for the entire organization
    • Crowdsource Ideas Collect & implement ideas from anyone

    Your Organization's Experimentation Engine

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  • Why Effective Experiments?

    Challenges we solve

    • Scattered Data & Insights Using Multiple Tools Causing Data Loss
    • Haphazard Processes Chaoatic & Ad-Hoc Testing Practices
    • Poor Quality Testing Low Quality Experiments & Insights
    • Silos & Collaboration Issues Teams Not Working Cohesively
    • Disconnected From Business Goals Running Experiments Without Impact

    How We compare

    • vs Airtable and similar solutions
    • vs Jira Developer centric solutions
    • vs Optimizely Exp Collaboration Inbuilt offerings of program management by Optimizely

    Who We Work With

    • Experimentation Managers Overseeing experimentation
    • Experimentation Specialists Running experiments & analysis

    Why Experimentation Ops?

    How Effective Experiments outperforms generic tools

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  • Pricing & Plans
  • Resources

    Resources

    • Read The Blog Catch up on our latest content
    • A Guide To Experimentation Program Metrics Free Downloadable Cheatsheet
    • Building The Experimentation Engine In Your Company The Experimentation Managers Guide To The First 90 Days

    ON Demand Videos

    • Creating Consistency In Your Experimentation Program
    • Governance Frameworks In Experimentation
    • Commucation Strategies To Engage The C-Suite

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Effective Experiments

Effective Experiments Announces WatchTower – a new way for experimentation teams to grow visibility

April 24, 2024 Manuel da Costa

One of the biggest challenges experimentation teams face is the fact that they struggle to get buy in and engagement from stakeholders and other parts of the business. Growing awareness about the experiments being run is the strongest way to counter this and garner support from other parts of the business. However, the only ways […]

Teams

Five things every experimentation manager must know about managing a testing program

April 12, 2024 Manuel da Costa

Experimentation Leads / Managers / Capability Leads have an interesting role to play. But not all of them are doing the right tasks. In this article, we highlight the challenges faced by organizations and what experimentation managers should be doing to hold their teams accountable

Experimentation Program Governance

Anatomy Of An Experiment Insight

November 14, 2023 Manuel da Costa

Your experiment learnings and insights are the most powerful part of the experimentation process. If not handled correctly or overlooked, it can nullify all the work you have put in to running the experiment. The default state for a lot of experimentation teams is to lead with the actual experiment itself i.e the changes, the […]

Experimentation Program Governance

Product Update: Experiment Health Score

August 16, 2022 Manuel da Costa

The challenge with organizations trying to grow their experimentation program across the wider business is it faces an uphill challenge to get a disparate group of people to run experiments at the same level of quality. Often, there is no visibility of the quality of the experiments run.

This is why created the Experiment Health Score.

Experimentation Program Governance

Five mistakes experimentation teams make when it comes to test documentation

August 11, 2022 Manuel da Costa

Experimentation program documentation – the process from idea to result – are (or rather should be) a significant part of an organization’s experimentation program. It is something we at Effective Experiments have been talking about since our inception in 2014 when the idea of tracking experiments seemed like an alien concept. Stakeholders are now starting […]

Experimentation Program Governance, Uncategorized

Experimentation Program Blindspots : HARK-ing

August 8, 2022 Manuel da Costa

Experimentation teams could be changing their hypothesis or data after an experiment is run. Here’s how to stop this malpractice in your team.

Effective Experiments, Process, Productivity

How To Effectively Manage Your Backlog Of Ideas

January 20, 2020 Manuel da Costa

Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.

Conversion Optimization, Effective Experiments, Teams

Optimization Bias: How True Optimizers Avoid the Dunning-Kruger Effect

May 9, 2018 Manuel da Costa

Optimization, by nature, is an exact science – strategize, execute, analyze. Those who are good at it are methodical, detail oriented, and observant.  However, in every industry, there are people who think they know more than they actually do.

Recent posts

  • Moving Beyond “Success”: Why We’re Changing How We Talk About Experiment Outcomes
  • Product Update : Insights, Recommendations & UI
  • The Importance Of Governance In Experimentation Programs

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