Take product experimentation to the next level 

Scale product experimentation across teams. Ensure everyone uses the best testing frameworks and efficient processes to make robust product decisions. 


Shipping great product features at scale

Experimentation is the engine driving great product decisions. But as you scale, it’s hard to maintain quality and velocity, which impacts growth. Effective Experiments guides product teams through an efficient and standardized experimentation process so teams can ship their best work at scale.

experimentation objectives

Mature product experimentation leads to;

Advanced product experiments that align with business goals and drive faster growth.

Confidence in decisions at scale due to robust experimentation processes.

Increased stakeholder buy-in and fewer opinion-driven decisions.

Efficient sprints that avoid wasted effort and time testing the wrong thing.

Why Choose Effective Experiments?

Oversight across all teams. At-a-glance test health scores and automated checks help you ensure experiment quality at scale.

Fully customizable best practice process templates with inbuilt governance & guardrails.

Increase stakeholder engagement with a self-serve knowledge base to store your research & product learnings centrally.

Accessible test results and reports for all stakeholders with a single click.

Time-saving automations with auto-built reports, dashboards, and experimentation roadmaps.

Integrates with A/B testing platforms and project management tools.

Build a product backlog aligned with business goals. Use a customized prioritization framework that drives growth.

Strategic Support

We help you customisable the out of the box templates with your own workflows & processes

Onboarding & Setup

Full support in getting your team onboarded and ready to go

Ongoing ProductOps Support

Our 10+ years of experience will help you set up your program right, onboard team members, scale testing and wow stakeholders.


Why the world’s largest enterprises choose Effective Experiments

We started using Effective Experiments at Cisco to provide a more effective way to log, share and manage testing and personalisation activity globally, which was previously done in siloes across different regions. The platform has allowed us to improve our workflow process, save time through avoiding duplicate testing across regions, and collaborate better with our colleagues running testing activity across the globe.

Sandip Amlani
CISCOSandip Amlani, EMEAR Digital Lead

Why the world’s largest enterprises choose Effective Experiments

The team at Effective Experiments have helped us customise our views to align with our processes and create templates within the solution that work for our Optimisation Programme. We have significantly improved stakeholder feedback and engagement by enabling them to view the details of our Optimisation Programmes at a glance in Effective Experiments.

Sarah Coll
SageSarah Coll, Global Senior Manager, Digital Experience