Designed for CRO practitioners.
By CRO practitioners.

Effective Experiments is the world’s first Experimentation Ops™ platform designed exclusively for experimentation programs.

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Ditch the all-purpose project management tools

Sure, you could use ClickUp, Airtable, Jira, Asana, or Notion to help organize your workflow.

But then you still need to use Slack. And email. And PowerPoint. And Excel. And Google Sheets. And PDFs. And…

Why?

Because while there are many great project management tools, none of them are purpose-built for CRO workflows and experimentation programs.

Meaning?

Meaning you find yourself spending more time doing admin work, putting out fires and connecting the dots between data silos than actually managing and running your experimentation program.

So if you’re just looking for another way to store data, any tool will do.

But if you:

  • Want a 360° view of your entire experimentation program
  • Want to increase the efficiency of your experimentation program
  • Want to improve communication between team members and business units across your organization
  • And don’t want to waste another minute copying and pasting data between multiple tools
Effective Experiments Experimentation Ops™ is the solution for your organization
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Why companies that value experimentation choose Effective Experiments

Since moving away from Excel and various 3rd party solutions that we tried to handle our experimentation program, we’ve gone from static notes about ideas and experiments to a full-on platform where we at the click of the mouse can see actionable insights about experiment results and structurally follow all progress in every parts of our program.

Joachim Furuseth
Coop NorgeJoachim Furuseth, CRO Manager
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Why companies that value experimentation choose Effective Experiments

For over 10 years, I’ve used Jira to manage my experiments and I always believed it did a great job but with Effective Experiments we have seen what a difference a dedicated Experimentation Ops platform can make. It shows me how to manage my team and improve our processes and quality. Their team proactively engages with us to show us make our program even more effective.
Marcello Pasqualucci
TravelopiaMarcello Pasqualucci, Head of Web

Unlock the true power of experimentation

Experimentation Ops™ enables your enterprise to unlock the true power of experimentation. Increase your potential for innovation through a 360 degree view of all your customer insights in one place.

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Streamline structures and processes to help you scale

The Experimentation Ops™ platform and framework help you automate crucial parts of your workflow and streamline your CRO operations.

So you spend less time in admin and mechanics, and more time doing what you’re really here to do: researching, creating, designing, conducting, and evaluating experiments.

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Get unparalleled visibility and clarity over your entire program

Which experiments are live? Who is driving what? What are we testing next week? Where did that idea come from? And when did we last run a page testing social proof on the homepage?

Get these answers on-demand with absolute visibility of your entire experimentation program at any point in time.

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Encourage dialogue between all stakeholders

Sharing your findings with team members, business units, and C-level stakeholders is crucial in helping them unlock and uncover strategic business insights.

When you work with Effective Experiments, you get executive consulting, strategic guidance, and implementation workshops to get your entire organization rallying around experimentation and innovation.

Go from CRO chaos to experimentation excellence

Discover how Effective Experiments can transform your CRO programs and create an internal culture that champions experimentation — and innovation