Get clarity (and control) over your entire experimentation program with the Experimentation Ops™

Build a single source of truth with a comprehensive platform built for the Experimentation Process out of the box.

From Research to ideation, experimentation planning, sharing and reporting, Effective Experiments has everything an organization needs to grow the maturity of its testing program.

End to End Workflow

Workflows for the entire Experimentation process. Customisable to fit your needs

Creating, planning, designing, and executing experiments has never been smoother.

Say goodbye to copy pasting data from spreadsheets, project management tools and powerpoint decks.

Effective Experiments’ works right out-of-the-box with workflows and automations built to gold standard Experimentation Ops practices.

Research Repository to store all your customer insights

Idea Backlog with Customisable Prioritisation

Experimentation Workflow & Reporting

Integrates with Jira & Popular Testing Tools

Governance & Guardrails

Standardize & Customise Your Processes For Consistency

Create structured experimentation workflows & processes that anyone in your team can follow

Effective Experiments comes pre-configured with industry standard templates so you can get going right away. Customise it further to make it work just right for you.

Customisable templates for ideation and experimentation

Ensure everyone on your team follows the right process

Scale experimentation with strong foundations

Visibility & Transparency

Get Your Work In Front Of Stakeholders & Managers

Single click & Always up to date. Share links to experiments and more. Stakeholders can access it easily without any login required.

Grow awareness and engagement of your experimentation efforts

Share individual experiments, lists and roadmaps

Collect ideas from anyone in the business

Reduce effort to keep everyone informed and engaged

3rd Party Integrations

Seamlessly push and pull data from 3rd party tools

Sync your experiments with commonly used developer and A/B Testing solutions

Integrate with Jira to inform your devs of upcoming tests

Sync with A/B testing tools to get real time metrics and results

Push real time updates of your progress to Slack