Today, we’re announcing a significant change to how Effective Experiments handles experiment outcomes. We’re moving away from the traditional “successful,” “unsuccessful,” and “inconclusive” terminology in favour of more precise language: “Hypothesis Validated,” “Hypothesis Not Validated,” and “No Change.” This isn’t just a cosmetic update—it’s a fundamental shift toward more rigorous, learning-focused experimentation that challenges one […]
We’re excited to announce significant enhancements to Effective Experiments that transform how your organization captures, leverages, and acts on experimental insights. These updates represent our continued commitment to helping teams move beyond tactical testing toward strategic experimentation that drives confident business decisions.
One of the biggest challenges experimentation teams face is the fact that they struggle to get buy in and engagement from stakeholders and other parts of the business. Growing awareness about the experiments being run is the strongest way to counter this and garner support from other parts of the business. However, the only ways […]
TL;DR of this article : A powerful update is coming to Effective Experiments. We are changing the way of capturing insights to make it more powerful, visible and actionable by the rest of the business. What is an insight? What makes a valuable insight? This is a question that we have been asking ourselves and […]
The quality of your decisions and the quality of your results are not always related. This post explores decision making and ‘resulting’.
Once upon a time, business was easy. Anyone could win as long as they out-spent and out-marketed everyone in their field. But things don’t work like that anymore. And there’s only one thing now that separates the alphas from the rest of the pack. And that’s innovation. Whether an organization lives or dies is now […]
Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.
Optimization, by nature, is an exact science – strategize, execute, analyze. Those who are good at it are methodical, detail oriented, and observant. However, in every industry, there are people who think they know more than they actually do.
Sophie Harpur discusses how Effective Experiments’ project management platform has helped her company’s experiment teams in this Skyscanner case study.
Working with multiple tools affects your productivity. With CRO, these are spread across multiple types of tools each doing their own part. Read this article to learn more about the challenges that can arise from this.
