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Which AB testing tool should you be using? In this episode of Conversionations podcast, we finally reveal the best CRO AB testing tool to use. Guests : Manuel da Costa, Tim Stewart & Dennis van der Heijden

Is CRO the right term to describe the complex role Optimizers perform? Should we be using a better term? Guests : Manuel da Costa , Valerie Kroll & Connor Wilkinson

Learn what it takes to make a difference in your organisation. Alex Abell shares how to get more personal with stakeholders in your organisation and win them over. Guests: Manuel da Costa & Alex Abell

How ethical is it to run experiments on unsuspecting customers. Is experimentation good or bad. We discuss it in the latest episode of Conversionations

The "Test everything" ideology perpetuated by CRO experts back in 2011-2013 is a myth that needs to be busted. It's not practical and it's not simply not realistic. Learn how to prioritise your tests efficiently.

It's 2019. CRO should be more evolved but optimizers are still making basic mistakes. Guests: Valerie Kroll, Guido Jansen, Tim Stewart, Manuel da Costa

Tim Stewart, Chad Sanderson and Georgi Georgiev feature in this episode of Conversionations.

CRO is still often seen as a tactical bolt-on by senior leadership that lacks strategic thinking. As a relatively new field, conversion optimization strategy lacks influence in the upper echelons of an organization, and this is blocking businesses from building a successful experimentation culture like Skyscanner, Booking.com, and Shop Direct.

Being a CRO needs to be more than just by the book activities. Guests : Tim Stewart , Chad Sanderson

The road to becoming a productive member isn’t a short one and often a lot of time spent in the first few weeks and even months could be dealing with onboarding processes, training and then tackling legacy issues.

How do you about getting everyone in your company onboard the testing mindset? Guests: Chad Sanderson, Manuel da Costa

Chad Sanderson interviews multiple CRO guests as he takes Conversionations on the road to CXL live 2018 in Austin, TX