S2E03 Should we be calling it CRO?

Is CRO the right term to describe the complex role Optimizers perform? Should we be using a better term? Guests : Manuel da Costa , Valerie Kroll & Connor Wilkinson
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S2E02 Making Friends & Influencing Stakeholders

Learn what it takes to make a difference in your organisation. Alex Abell shares how to get more personal with stakeholders in your organisation and win them over. Guests: Manuel da Costa & Alex Abell
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S2E01 The Ethics of Experimentation

How ethical is it to run experiments on unsuspecting customers. Is experimentation good or bad. We discuss it in the latest episode of Conversionations
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Creating buy-in for your conversion optimization strategy

CRO is still often seen as a tactical bolt-on by senior leadership that lacks strategic thinking. As a relatively new field, conversion optimization strategy lacks influence in the upper echelons of an organization, and this is blocking businesses from building a successful experimentation culture like Skyscanner, Booking.com, and Shop Direct.
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S1E08 Live @ CXL 2018

Chad Sanderson interviews multiple CRO guests as he takes Conversionations on the road to CXL live 2018 in Austin, TX
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How CRO Agencies Can Use Transparency To Improve Client Relationships

In the optimization world, especially with client-facing agencies, transparency relates to an agency showing their client what they’re working on and what they need to do. This transparency also needs to occur between teams and individual employees working on a project, and is something you should be taking seriously.
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