• Features
    DOCUMENT & TRACK
    Centralized Experimentation For Experimentation Practitioners
    • Workflows Research, Ideation & Experimentation
    • Dashboards & Stats All your program stats visualized
    • Insights Repository Find insights within seconds
    • Integrations Pull & Push Data Fom 3rd Party Tools
    MONITOR & IMPROVE
    Focus On Experimentation Quality For Experimentation Leaders
    • People Stats Complete oversight of teams & people
    • Playbooks Standardised guides
    • Objectives Map testing to business goals & initiatives
    • Experiment Integrity Automated integrity checker & alerts
    GROW & SCALE
    Engage & Involve The Wider Organization In Experimentation
    • Shareable Views Full visibility for the entire organization
    • Crowdsource Ideas Collect & implement ideas from anyone

    Your Organization's Experimentation Engine

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  • Why Effective Experiments?

    Challenges we solve

    • Scattered Data & Insights Using Multiple Tools Causing Data Loss
    • Haphazard Processes Chaoatic & Ad-Hoc Testing Practices
    • Poor Quality Testing Low Quality Experiments & Insights
    • Silos & Collaboration Issues Teams Not Working Cohesively
    • Disconnected From Business Goals Running Experiments Without Impact

    How We compare

    • vs Airtable and similar solutions
    • vs Jira Developer centric solutions
    • vs Optimizely Exp Collaboration Inbuilt offerings of program management by Optimizely

    Who We Work With

    • Experimentation Managers Overseeing experimentation
    • Experimentation Specialists Running experiments & analysis

    Why Experimentation Ops?

    How Effective Experiments outperforms generic tools

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  • Pricing & Plans
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    Resources

    • Read The Blog Catch up on our latest content
    • A Guide To Experimentation Program Metrics Free Downloadable Cheatsheet
    • Building The Experimentation Engine In Your Company The Experimentation Managers Guide To The First 90 Days

    ON Demand Videos

    • Creating Consistency In Your Experimentation Program
    • Governance Frameworks In Experimentation
    • Commucation Strategies To Engage The C-Suite

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CRO products & software, Effective Experiments, Teams

Growth and Effective Experiments: A Skyscanner Case Study

April 23, 2018 Manuel da Costa

Sophie Harpur discusses how Effective Experiments’ project management platform has helped her company’s experiment teams in this Skyscanner case study.

Teams

How One Tool Helped 25 Agency Marketers Manage Website Experiments – Part 1

March 13, 2018 Manuel da Costa

This is a guest post by Desiree van der Horst from Fingerspitz on how her agency used Effective Experiments to manage website experiments. This is her contribution to our series “A Week in the Life of a CRO.” Whenever I open my mailbox, the chances are high that there are new & unread newsletters in […]

Conversion Optimization, Process, Teams

How to Get Everyone on the Same Page with Conversion Optimization

February 20, 2018 Manuel da Costa

Conversion Optimization is a team sport. The longer it takes for you to get everyone in your company living and breathing experimentation, the harder your role becomes. In this blog post, we offer practical strategies on working with everyone in your organisation

Conversion Optimization, CRO products & software, Effective Experiments

The Challenges of Using Multiple Conversion Optimization Tools

February 20, 2018 Manuel da Costa

Working with multiple tools affects your productivity. With CRO, these are spread across multiple types of tools each doing their own part. Read this article to learn more about the challenges that can arise from this.

Effective Experiments

Hitting a new milestone – 10000+ experiments planned and executed via Effective Experiments

December 27, 2017 Manuel da Costa

10000 experiments! 10,000 experiments that our amazing customers – conversion optimization teams & agencies have planned , prioritised, hypothesised, created, qa’d , deployed and completed via Effective Experiments!

Process, User experience

How UX Research Fuels More Successful Optimizations

December 20, 2017 Manuel da Costa

There’s more to meaningful test results than running incessant A / B tests. Success in conversion rate optimization requires efficient test management via a streamlined process for hypothesis development.  Understanding your user is paramount to identifying the user’s friction points that fuel idea and hypothesis generation.

CRO products & software, Process

Take Trello swim lanes to the next level with more comprehensive workflows

December 20, 2017 Manuel da Costa

Trello’s primary project management feature, their boards, enables you to sort tasks according to categories. Often these categories are progress-based, defined by the stage of a project towards completion. Yet, they allow for the flexibility of an organization to define as it sees fit.

CRO products & software, Effective Experiments

Building an all new A/B testing tool?

December 20, 2017 Manuel da Costa

Since the earliest days of Effective Experiments, way back in early 2014, we have constantly been asked this question by customers and companies interested in our platform.

“Will you ever create an A/B testing tool within Effective Experiments”

Today, I want to give you some news about this and I can firmly and definitely say

Conversion Optimization, Process, Teams

The Silent Killer Of Your Optimization Programme. And How To Defeat It.

April 5, 2017 Manuel da Costa

There is a silent killer that threatens to destroy your optimization programme and all the work you have put into it.

Conversion Optimization, CRO products & software

Product Review : Wasabi – An Open Source A/B Testing Framework

January 17, 2017 Manuel da Costa

Despite the fact that A/B testing has become a standard method in market research, there are only a few open source platforms that offer these functionalities. However, in 2016, software company Intuit announced they were open sourcing their real-time, enterprise-grade A/B Testing platform named Wasabi.

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