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In the optimization world, especially with client-facing agencies, transparency relates to an agency showing their client what they’re working on and what they need to do. This transparency also needs to occur between teams and individual employees working on a project, and is something you should be taking seriously.

Andrew Anderson shares a different method to approach testing. Guests: Andrew Anderson, Chad Sanderson, Manuel da Costa

What separates the mature testing teams vs those that are not reaching their potential. Guests: Paul Rouke, Tim Stewart, Manuel da Costa

How do you go about designing Experiments correctly so they have the right impact. Guests: Chad Sanderson, Tim Stewart, Manuel da Costa

Getting people enthusiastic about testing through gamification/voting etc can have the opposite effect. Guests: Bart Schutz, Manuel da Costa

Welcome to Conversionations, Effective Experiments' podcast discussing topics within the conversion rate optimization space.  We're here with Tim Stewart and Chad Sanderson discussing AI and machine learning.

Is AB testing dying? Will AI replace our need to experiment? Guests: Manuel da Costa, Chad Sanderson

Effective Experiments new podcast Conversionations kicks off with Manuel da Costa & Chad Sanderson talking about the state of the CRO industry. Watch now.

What is optimization for banks, and how do you optimize your website to best serve both customers and your business goals?

What does building a CRO program have to do with Marvel's avengers.

Optimization, by nature, is an exact science - strategize, execute, analyze. Those who are good at it are methodical, detail oriented, and observant.  However, in every industry, there are people who think they know more than they actually do.

Sophie Harpur discusses how Effective Experiments’ project management platform has helped her company’s experiment teams in this Skyscanner case study.