How Airtable compares to Experimentation Ops™ by Effective Experiments


Airtable = a glorified spreadsheet for general project management. And while you could tweak it to document your processes and data, it can’t help you scale an experimentation program


Experimentation Ops™ = an experimentation excellence program combining software and best-in-class training to help you scale your experimentation program


Airtable is…

a generic project management tool

What Airtable does for you:

  • Enables general project and data management
  • Documents experiment data
  • Creates common workflows

Experimentation Ops™ is…

a tool designed specifically to help scale experimentation programs PLUS hands-on training and consulting from CRO experts

What Experimentation Ops™ does for you:

  • Enables Experimentation Excellence
  • Documents experiment data and reduces the need for duplication
  • Enables experimentation focussed workflows and processes
  • Improves the efficiency of experiment timelines and workflows
  • Enhances the quality of data
  • Scales the reach of experimentation programs
  • Delivers key business insights derived from experimentation
  • Encourages cross-department collaboration
  • Improves communication with key stakeholders

Because generic project management tools can’t deliver insights about the data you’re capturing. Or help you scale.

Sure, Airtable is great for project management. It helps you organize information and document workflows so that everything looks neat and tidy on the outside.

But Airtable can’t tell you what you need to do with the data you’ve collected. And in Airtable, you can’t comment or assign tasks to team members. And even when things appear to be integrated, you still wind up spending most of your day stuck doing manual data entry to maintain your spreadsheets.

And then you still need email and Slack to communicate. And a separate tool to create reports. And then to present those reports to stakeholders, hoping they’ll pay attention to the insights within. And then use a calendar or scheduling tool to create a new experimentation timeline. And…


Experimentation Ops™ is the world’s only platform designed to support, streamline, and scale experimentation programs

And yes, it does log your experiment ideas, research, and data. But in Experimentation Ops™ you don’t need to copy and paste data from one tool to another. Whenever you enter data in one dashboard, it will automatically populate the others with the right information.

Meaning you can create experiments, generate learnings, and apply those learnings to create new experiments quickly and simply in a continuous cycle of improvement.

What’s more, with Experimentation Ops™ you can collaborate, comment, share information, and brainstorm all within the one platform, and in real-time — with team members, internal stakeholders, and even senior management.

You can’t do that in a generic project management tool.


Why Airtable isn’t enough if you want to scale your experimentation program

CRO practitioners are already struggling with:

❌ Having to create experimentation workflows in the system from scratch

❌ Manually updating databases with fresh data

❌ Needing to spend weeks training new practitioners on experimentation methods and processes because nothing is intuitive

❌ And despite having “all” your experimentation data concentrated in one giant spreadsheet, you still need to use 8-10 other tools for brainstorming, communications, creating reports, and keeping stakeholders in the loop

Ask yourself, can you do this in Airtable?

Reduce manual data entry?

Spend less time in admin and “busywork” and more time designing, conducting, and analyzing experiments.

Give you visibility of your entire program?

See exactly what needs to be done, who is doing what, and why they’re doing it. Zoom in to or out of work done by individual teams, groups or the entire organisation.

Give you better quality data?

Track exactly how insights inform new ideas and experiments so you can gauge the accuracy of results and data collected.

Break down communication bottlenecks?

Brainstorm, comment, share, and collaborate with anyone from your company inside the platform. No additional channels needed.

Present powerful business insights?

Dashboards and reports get populated automatically so you can share key insights without crafting reports from scratch.

Drive change management?

Experimentation is now opened up to other teams, departments, and senior management to help build a true culture of experimentation.

Because you can do it in Experimentation Ops™.


Why the world’s largest enterprises choose Effective Experiments

We started using Effective Experiments at Cisco to provide a more effective way to log, share and manage testing and personalisation activity globally, which was previously done in siloes across different regions. The platform has allowed us to improve our workflow process, save time through avoiding duplicate testing across regions, and collaborate better with our colleagues running testing activity across the globe.

Sandip Amlani
CISCOSandip Amlani, EMEAR Digital Lead

Why the world’s largest enterprises choose Effective Experiments

The team at Effective Experiments have helped us customise our views to align with our processes and create templates within the solution that work for our Optimisation Programme. We have significantly improved stakeholder feedback and engagement by enabling them to view the details of our Optimisation Programmes at a glance in Effective Experiments.

Sarah Coll
SageSarah Coll, Global Senior Manager, Digital Experience

Go beyond “just documenting” data

Speak with a team member about how you can scale the impact of your experimentation program with Experimentation Ops™