Low Awareness Of Experimentation Across The Organization

Experimentation teams struggle to prove the value of their testing program and get buy in from from stakeholders.



Stakeholders questioning the value of experimentation?

No one in the wider organization looks at your spreadsheets, Powerpoints and Airtable

You may have presented and shared multiple Powerpoint decks to stakeholders but has it really made a difference?

If your C-level doesn’t get understand Experimentation can help their initiatives, they won’t care about the tests you run or insights you collect.

Low awareness means they won’t be engaged enough to contribute or utilise your insights in their decisions.

The Impact Of Low Awareness Of Experimentation

Lack of Buy-in from stakeholders

Little to no engagement from the wider organization

Decisions made without consulting or factoring Experimentation Insights

Experimentation is seen as an add-on rather than business critical

Why Choose Effective Experiments?

Centralized Insights & Workflow Management Platform. Your Single Source Of Truth For Research & Experiments

Readymade Templates With Inbuilt Governance & Guardrails To Guide Your Processes

Visibility & Transparency For Stakeholders and the Wider Organization

Time saving Automations with Auto-built Reports, Dashboards and Roadmaps

Designed For Multi Channel Experimentation – Web, Email, Social, Paid, Offline and more

Integrations With Commonly Used 3rd Party A/B Testing Platforms

Continuously Improve Your Program With Stats On Program Health, Team Health & Experiment Quality

Strategic Support

We help you customisable the out of the box templates with your own workflows & processes

Onboarding & Setup

Full support in getting your team onboarded and ready to go

Ongoing Experimentation Ops Support

Our 10+ years of experience will help you set up your program right, onboard team members, scale testing and wow stakeholders.


Why the world’s largest enterprises choose Effective Experiments

We started using Effective Experiments at Cisco to provide a more effective way to log, share and manage testing and personalisation activity globally, which was previously done in siloes across different regions. The platform has allowed us to improve our workflow process, save time through avoiding duplicate testing across regions, and collaborate better with our colleagues running testing activity across the globe.

Sandip Amlani
CISCOSandip Amlani, EMEAR Digital Lead

Why the world’s largest enterprises choose Effective Experiments

The team at Effective Experiments have helped us customise our views to align with our processes and create templates within the solution that work for our Optimisation Programme. We have significantly improved stakeholder feedback and engagement by enabling them to view the details of our Optimisation Programmes at a glance in Effective Experiments.

Sarah Coll
SageSarah Coll, Global Senior Manager, Digital Experience