Scattered Documentation: Enterprise Organizations are losing insights and knowledge gained through experimentation by using different tools to plan and document their research, experiments and learnings



Generic PM Tools Don’t Do the Job.

None of the generic project management tools are designed with the nuances of the experimentation workflow in mind let alone growing and scaling a program

They make it seem easy to store data and are cheap. But they come with a bigger hidden cost to companies.

A spreadsheet isn’t enough. Airtable or monday.com isn’t enough. You have to use multiple tools – one for for ideation, another for reporting and yet another for communicating with the business creating more admin and being prone to errors in the process.

Experimentation teams find themselves spending more time doing admin work, putting out fires and connecting the dots between data silos than actually managing and running your experimentation program.

The Impact Of Scattered Documentation

Issues with process adherance & quality

Time and effort wasted in searching for information

Lack of clear visibility & transparency

Slow & chaotic rollout of the experimentation practice

Why Choose Effective Experiments?

Centralized Insights & Workflow Management Platform. Your Single Source Of Truth For Research & Experiments

Readymade Templates With Inbuilt Governance & Guardrails To Guide Your Processes

Visibility & Transparency For Stakeholders & the Wider Organization

Time saving Automations with Auto-built Reports, Dashboards and Roadmaps

Designed For Multi Channel Experimentation – Web, Email, Social, Paid, Offline and more

Integrations With Commonly Used 3rd Party A/B Testing Platforms

Continuously Improve Your Program With Stats On Program Health, Team Health & Experiment Quality

Strategic Support

We help you customisable the out of the box templates with your own workflows & processes

Onboarding & Setup

Full support in getting your team onboarded and ready to go

Ongoing Experimentation Ops Support

Our 10+ years of experience will help you set up your program right, onboard team members, scale testing and wow stakeholders.


Why the world’s largest enterprises choose Effective Experiments

We started using Effective Experiments at Cisco to provide a more effective way to log, share and manage testing and personalisation activity globally, which was previously done in siloes across different regions. The platform has allowed us to improve our workflow process, save time through avoiding duplicate testing across regions, and collaborate better with our colleagues running testing activity across the globe.

Sandip Amlani
CISCOSandip Amlani, EMEAR Digital Lead

Why the world’s largest enterprises choose Effective Experiments

The team at Effective Experiments have helped us customise our views to align with our processes and create templates within the solution that work for our Optimisation Programme. We have significantly improved stakeholder feedback and engagement by enabling them to view the details of our Optimisation Programmes at a glance in Effective Experiments.

Sarah Coll
SageSarah Coll, Global Senior Manager, Digital Experience

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