Experiment Planning & Workflow
Reliable & Trustworthy
Experiment Plans
Capture detailed and standardised A/B test plans for your experiments.
Track and manage your experiments as it moves through a structured testing process
Out of the box Standardised Experiment Plans
Build your experiment plans from your idea backlog.
Ensure the highest quality with standardised templates and workflows so everyone follows the same process.
Effective Experiments is built to support experiment plans and workflows built on best practices which can be customised for your specific use cases.
Standardised customisable templates and workflows for testing
Step-by-step processes that guide the user to run high quality tests
Integrations and automations with Jira & testing tools
Share Experiments Easily
Clear and easy to read experiment pages designed for maximum engagement
No more looking at lines of a spreadsheet and random powerpoint decks. Experiment pages clearly show all the relevant images, screenshots and results to help anyone in the organization make sense of it.
Experiment pages that inform and engage the wider organization
Keep a close eye on experiment quality
Easily share experiments with the wider organization
Experiment Results & Reporting
A simple way to track your experiment results through a step by step wizard
Effective Experiments guides your analysts to enter the results (or pull it from your testing tool) and enter the insights gained from the test.
Report on all the metrics from your experiment plans
Track the outcome of your experiments
Document your insights and recommendations for your stakeholders
Keep an eye on the implementation of the experiment with rollouts
Show Your Live Tests To Anyone In Your Organization As They Browse The Website
With WatchTower, the new Chrome extension by Effective Experiments, your stakeholders and wider teams will know what tests are live by using our intuitive chrome extension. Designed to work seamlessly with your workflow in Effective Experiments, it will always be up to date with no effort required from you.
