Go beyond generic project management tools

Experimentation Ops™ is a framework and platform that enables your enterprise to tap into the true power of experimentation.


They say they appreciate what you do. But nobody’s listening.

You know that experimentation holds the power to unlocking strategic business insights.

But you don’t have a seat at that table. And beyond a virtual pat on the shoulder and a “good job” when presenting your insights in board meetings, everything stays the same.

On top of which, you’re struggling to do work that will have a deep impact on your organization.

Each day you find yourself spending more time copying, pasting, and aggregating information across multiple tools and communication channels… and less time actually experimenting.

There’s no one tool that gives you the full picture. No crystal-clear way of knowing which ideas have been tested, which experiments have failed, or where there are further opportunities in your experimentation schedule. And there’s no way of sharing these insights directly with the people who should be using them.

This is why we created Experimentation Ops™

It’s not just a platform to support your day-to-day-work. Experimentation Ops is a strategic framework supported by training, workshops, and coaching for C-level and internal stakeholders. So that you, your team, and your entire organization can tap into the power of experimentation and become truly innovative leaders in your industry.

Organize, optimize, and scale your entire experimentation program

The Experimentation Ops™ platform helps you establish truly efficient and wonderfully visible experimentation workflows.

Replacing 10+ different project management apps and 8+ communication channels, the Experimentation Ops™ platform makes it easier than ever to find data, generate ideas, track experiments, and share the insights you’ve gathered across your entire enterprise.

  • Get processes into place to help you scale your experimentation program faster and with full confidence
  • Unite scattered teams around experimentation
  • Deliver strategic insights on user experiences and friction points to drive innovation

Why the world’s largest enterprises choose Effective Experiments

We started using Effective Experiments at Cisco to provide a more effective way to log, share and manage testing and personalisation activity globally, which was previously done in siloes across different regions. The platform has allowed us to improve our workflow process, save time through avoiding duplicate testing across regions, and collaborate better with our colleagues running testing activity across the globe.

Sandip Amlani
CISCOSandip Amlani, EMEAR Digital Lead

Why the world’s largest enterprises choose Effective Experiments

The team at Effective Experiments have helped us customise our views to align with our processes and create templates within the solution that work for our Optimisation Programme. We have significantly improved stakeholder feedback and engagement by enabling them to view the details of our Optimisation Programmes at a glance in Effective Experiments.

Sarah Coll
SageSarah Coll, Global Senior Manager, Digital Experience

And that’s exactly what we can help you with.

My name is Manuel da Costa.

And as the CEO and founder of Effective Experiments, we’re empowering some of the world’s largest organizations to get ahead and stay ahead of their competitors, by driving digital innovation through experimentation and testing.

These companies aren’t using experimentation and testing just because everybody’s talking about it on LinkedIn.

Or because they see it as something that needs checking off a to-do list.


Does Your Experimentation Documentation Help Stakeholders Take Action?

Benchmark your current documentation practices and see how it stacks up against those of the world’s largest enterprises in this 2-min quiz.

Get a detailed game plan on how to scale experimentation in your organization.