Data Processing Agreement (DPA)‌

Digital Tonic Ltd’s (t/a Effective Experiments) Data Processing Agreement v. 1.0 (as of May, 2018).

Introduction to this Agreement 

Processing personal data in a secure, fair, and transparent way is extremely important to us at Effective Experiments. As part of this effort, we process personal data in accordance with the EU’s General Data Protection Regulation (“GDPR”).

To better protect individuals’ personal data, we are providing these terms to govern Effective Experiments and your handling of personal data (the “Data Processing Amendment” or “DPA”). This DPA amends and supplements your Terms of Service (“ToS”) and requires no further action on your part.

If you do not agree to this DPA, you may discontinue the use of the Effective Experiments service and cancel your account.

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Definitions 

It is important that all parties understand what data and whose data is protected under this DPA. Each party has respective obligations to protect personal; therefore, the following definitions explain the scope of this DPA and the mutual commitments to protect personal data.

“Digital Tonic Ltd”, “we”, “us”, or “our” refers to the provider of the Effective Experiments website and services, (collectively referred to as the “Effective Experiments Service.”).

“You” or “Customer” refers to the company or organization that signs up to use the Effective Experiments Service to manage the relationships with your consumers or service users.

“Party” refers to Effective Experiments and/or the customer depending on the context.

“Personnel” refers to those individuals who are employed by or are under contract to perform a service on behalf of one of the parties. Personnel may have rights in their personal data (including business contact information) if they reside in the EU. It is important to be clear about how personnel’s rights are protected.

“Data Subjects” refers to those individuals residing in the EU who are consumers or users of a Effective Experiments Customer’s goods or services (also “consumers”), as well as any personnel who reside in the EU.

“Personal Data” is given the same meaning as in the GDPR which we summarize here as: any data relating directly or indirectly to an identifiable data subject. Personal data does not include any data that is anonymized, aggregated, de-identified and/or compiled on a generic basis and which does not name or identify a specific individual, directly or indirectly.

“Processing” is given the same meaning as in the GDPR, which we summarize as including: collecting, recording, using, storing, amending, adapting, disclosing, transferring or transmitting, structuring, using, combining, deleting or destroying, personal data (“Process” and “Processed” shall have similar meanings).

“Controller” is given the same meaning as in the GDPR, which we summarize as the party that determines the purposes and means of the processing of personal data – the customer is the controller with respect to consumer personal data. Each party may be the controller of personal data it processes about the other’s personnel.

“Processor” is the party that processes personal data on behalf of the controller – Effective Experiments is the processor of the personal data we process about your consumers.

“Incident” means: (a) a complaint or a request with respect to the exercise of an individual’s rights under the GDPR; (b) an investigation into or seizure of the personal data by government officials, or a specific indication that such an investigation or seizure is imminent; or (c) any breach of the security and/or confidentiality as set out in this DPA leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, the personal data, or any indication of such breach having taken place or being about to take place.

For the sake of readability, we do not use initial capitalization of defined terms in this DPA. Defined terms are defined terms, irrespective of their format.

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1. Undertakings regarding personal data 

1. Each party agrees that personal data shall be treated as confidential information under this DPA. In addition, each party shall at all times comply with applicable laws relating to data protection in the relevant jurisdiction with respect to each other’s personal data.
2. Personal Data shall remain the property of the disclosing party. Effective Experiments acknowledges that customer is the controller and maintains control over data subject’s personal data.
3. Effective Experiments will process customer’s personal data only to the extent strictly necessary for the purpose of providing the services in accordance with the ToS and any further written instructions from the customer that are mutually agreed upon in writing. Effective Experiments agrees that: 

• A. it will implement and maintain a reasonable and appropriate security program comprising adequate security, technical and organizational measures to protect against unauthorized, unlawful or accidental processing, use, erasure, loss or destruction of, or damage to, customer personal data;
• B. it will not modify, alter, delete, publish or disclose any customer personal data to any third party, nor allow any third party to process such personal data on Effective Experiments’ behalf unless the third party is bound to similar confidentiality and data handling provisions;
• C. only its personnel who “need-to-know” will be given access to customer personal data to the extent necessary to perform its obligations under the ToS. It shall provide adequate training to its staff and ensure that they comply with the obligations in this DPA; and
• D. it will only process customer personal data to the extent necessary to perform its obligations under the ToS, upon written instructions of the customer (only as mutually agreed upon), and in accordance with applicable laws.

4. Upon termination of your account Effective Experiments will delete, destroy, or anonymize the personal data in accordance with our standard backup and retention policy per the ToS, normally, no later than 60 days, unless we have terminated your account for violation of the ToS in which case Effective Experiments reserves the right to retain personal data.
5. The parties acknowledge that customer may from time to time be in possession of personal data relating to Effective Experimentss personnel. Effective Experiments warrants that it has provided all necessary notifications and obtained all necessary consents, authorizations, approvals and/or agreements as required under any applicable law in order to enable: (i) the disclosure of Effective Experiments’s personal data to customer; and (ii) further processing of such Effective Experiments personal data by customer.‌
   

2. Customer undertakings and Effective Experiments’ assistance

1. Customer warrants that it has all necessary rights to provide to Effective Experiments the personal data for processing in connection with the provision of the Effective Experiments Services.
2. To the extent required by applicable law, customer is responsible for ensuring that any data subject consents that may be necessary to this processing are obtained, and for ensuring that a record of such consents is maintained, including any consent to use personal data that is obtained from third parties. Should such consent be revoked by a data subject, customer is responsible for communicating the fact of such revocation to Effective Experiments, and Effective Experiments remains responsible for implementing any customer instruction with respect to the further processing of that personal data, or, as may be in accordance with any of Effetcive Experiments’s legal obligations.
3. Customer understands, as a controller, that it is responsible (as between customer and Effective Experiments) for: 

• A. determining the lawfulness of any processing, performing any required data protection impact assessments, and accounting to regulators and individuals, as may be needed;
• B. making reasonable efforts to verify parental consent when data is collected on a data subject under 16 years of age;
• C. providing relevant privacy notices to data subjects as may be required in your jurisdiction, including notice of their rights and provide the mechanisms for individuals to exercise those rights;
• D. responding to requests from individuals about their data and the processing of the same, including requests to have personal data altered, corrected, or erased, and providing copies of the actual data processed;
• E. implementing your own appropriate technical and organizational measures to ensure and demonstrate processing in accord with this DPA;
• F. notifying individuals and any relevant regulators or authorities of any incident as may be required by law in your jurisdiction.

4. Effective Experiments shall assist the customer by implementing appropriate technical and organizational measures, insofar as this is reasonably and commercially possible (in Effective Experiments’s sole determination and discretion), in fulfilling customer’s obligations to respond to individuals’ requests to exercise rights under the GDPR.
5. Effective Experiments shall make available to the customer information reasonably necessary to demonstrate compliance with Effective Experiments’ obligations under this DPA. At a minimum, upon written request, Effective Experiments will produce to Company a copy of any third-party audit reports concerning the adequacy of Effective Experiments technical security measures. Company does not have any independent right to audit Effective Experiments technical and/or organizational measures.‌
   

3. Incident Management

1. When either party becomes aware of an incident that impacts the processing of personal data, it shall promptly notify the other about the incident and shall reasonably cooperate in order to enable the other party to perform a thorough investigation into the incident, to formulate a correct response, and to take suitable further steps in respect of the incident.
2. Both parties shall at all times have in place written procedures which enable them to promptly respond to the other about an incident. Where the incident is reasonably likely to require a data breach notification under applicable laws, the party responsible for the incident shall notify the other no later than 24 hours of having become aware of such an incident.
3. Any notifications made under this section shall be made to in**@ef******************.com (when made to Effective Experiments) and to our point of contact with you (when made to the customer), and shall contain:(i) a description of the nature of the incident, including, where possible, the categories and approximate number of individuals concerned and the categories and approximate number of records concerned; (ii) the name and contact details of the point of contact where more information can be obtained; (iii) a description of the likely consequences of the incident; and (iv) a description of the measures taken or proposed to be taken to address the incident including, where appropriate, measures to mitigate its possible adverse effects.‌
   

4. Liability and Indemnity

1. Each party indemnifies the other and holds them harmless against all claims, actions, third party claims, losses, damages and expenses incurred by the indemnified party and arising directly or indirectly out of or in connection with a breach of this DPA.‌

5. Duration and Termination

1. This DPA is effective as of May 25, 2018 and shall continue until it is changed or terminated in accordance with the ToS.
2. Termination or expiration of this DPA shall not discharge the parties from the confidentiality obligations herein.

6. Data Location

1. Data in relation to Customer account will be stored in region of the Customer’s registered business address. For a Customer in the United States of America, Amazon Web Services (AWS) Servers in the United States of America will be used. For customers in the European Union and UK, Amazon Web Services (AWS) servers in the European Union will be used.

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7. Use of Cookies 

A. What are cookies? 
Cookies are small files saved to the user’s computer’s hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.

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B. What do we use cookies for? 

We may use cookies to remember personal settings you have chosen at our website. In no other context do we use cookies to collect information that identifies you personally. Most of the cookies we set are automatically deleted from your computer when you leave our website or shortly afterwards.

We use anonymous session cookies (short-term cookies that disappear when you close your browser) to help you navigate the website and make the most of the features. If you log into the website, application or a course as a registered user, your session cookie will also contain your user ID so that we can check which services you are allowed to access.

This website and corresponding application uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information.

Should users wish to deny the use and saving of cookies from this website onto their computer’s hard drive, they should take necessary steps within their web browser’s security settings to block all cookies from this website and its external serving vendors.

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8. Subprocessors 

Effective Experiments uses certain subprocessors to assist it in providing its customers the services described in the services agreement or as per the terms and conditions.

A subprocessor is a third party vendor or entity engaged by Effective Experiments, including entities from within Digital Tonic Ltd, who has or potentially will have access to or process Customer Content (which may contain Personal data).

Some of these vendors provide our data storage and infrastructure and are an integral part of the services we provide while others provide important account management assistance. We know we have an important responsibility when it comes to scrutinizing these subcontractors which is why our Vendor Risk Assessment program requires each subcontractor to undergo a rigorous review by our legal and security teams to ensure each has the required technical and organizational expertise and measures in place to deliver an appropriate level of security and privacy. In addition, we have entered into a data processing addendum with each subprocessor to make sure we have contractual commitments to ensure the privacy and security obligations with our customers flow through to our subcontractors. We have also developed a comprehensive internal map of all customer data flow in connection with our subcontractor review to ensure GDPR compliance, which include our requirements to assist with data subject access requests.

A list of our subcontractors can be made available on request. As noted in our DPA, if a customer requires prior notification of any updates to the list of subcontractors, that customer can request notifications of those updates by emailing in**@ef******************.com

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9. Personal information 

Whilst using our website, software applications or services, you may be required to provide personal information (name, address, email, account details, etc.). We will use this information to administer our website, applications, client databases and marketing material. We will ensure that all personal information supplied is held securely in accordance with the General Data Protection Regulation (EU) 2016/679, as adopted into law of the United Kingdom in the Data Protection Act 2018. Further, by providing telephone, fax and email details, you consent to Digital Tonic Ltd contacting you using that method. You have the right at any time to request a copy of the personal information we hold on you. Should you wish to receive a copy of this, or would like to be removed from our database, please contact us at in**@ef******************.com .