Best Experimentation & CRO conferences to attend in 2023

Attending conferences are an ideal way for experimentation and optimization specialists to get up to speed on the latest trends in the industry as well as mingle with and learn from their peers. It’s where you get the best speakers and practitioners sharing their war stories so that others will avoid the same mistakes. It’s also a great space to grow your network for future relationships, job prospects and potential new partnerships.

We have compiled a list of all the Experimentation & Conversion Optimization specific conferences and meetups you should attend in 2023.

NOTE TO ORGANIZERS : If we have missed your conference or want to include your event to this list, drop a comment below. We will update this list throughout the year.

This list has been updated as of 26th July 2023


CXL Live 2023  16-17 October 2023 /  Austin, TX, USA
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CXL is a household name in the CRO space with it’s blog that puts out industry leading content alongside their agency and training institute. It runs CXL live as a 3 day residential conference. This means that all attendees and speakers spend time together in a resort on the outskirts of Austin with equal amounts of talks, informal networking, dinner all whilst staying in the place.

Opticon USA 10-12 October / San Diego, USA
Discover the ins and outs of Optimizely’s features with bite-sized sessions covering underutilized tips, introductions to products and enhancements, innovation updates, success stories, customer spotlights and more.

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Opticon CRO conference

Conversion Jam & Sweden 26th October 2023 / Stockholm, Sweden

Conversion Jam CRO conference

Scandinavia’s Growth and Conversion Event run by Conversionista, a CRO agency in Stockholm Sweden.

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DDMA Experimentation Heroes 31st October 2023/ Amsterdam, Netherlands

The very first edition of DDMA Experimentation Heroes (formerly known as the Dutch CRO Awards) will take place on Tuesday, October 31st. This day promises to be brimming with inspiration as the cream of the crop in the Netherlands take to the stage to present their most outstanding experiments.

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Opticon UK 7th November 2023/ London, UK

Opticon EU 29th November 2023 / Stockholm, Sweden

Opticon is the Optimizely’s customer conference for their UK & EU customer base.

The Conference formerly known Conversion Hotel Date 17-19 November 2023 / Texel, Netherlands
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conversion hotel cro conference netherlands

(The conference formerly known as) Conversion Hotel will be hosting its FINAL conference in 2023. An extremely popular conference to the point where tickets sell out even without an agenda or speaker list. The team at Online Dialogue in the Netherlands have created a fun, easy to attend conference where you can learn, network and party through the night in this residential style conference which takes place over 3 days. This is definitely worth attending and seeing as it will the last edition, it makes it an event that can’t be missed. Ton Wesseling, its organizer hasn’t said whether a new event will take its place in 2024.


Experimentation Elite Winter / TBC London, UK
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Experimentation Elite 2023

Experimentation Elite returns for the winter edition. Well attended by specialists from the UK and Europe, It is a similar format to the one in the summer minus the awards and is sold out. More information on this conference when the details are released.


Manuel da Costa

A passionate evangelist of all things experimentation, Manuel da Costa founded Effective Experiments to help organizations to make experimentation a core part of every business. On the blog, he talks about experimentation as a driver of innovation, experimentation program management, change management and building better practices in A/B testing.